Craig Sherod Photography

CORPORATE, EDITORIAL, ADVERTISING, EVENTS
 

 

Editorial Photography

I love editorial assignments with business subjects! Finding visual connections between a business leader and their job/office/factory and then lighting a great shot… What’s not to like?

Finding the setting, perfecting the lighting, and then working with subjects to get an interesting and natural shot is very rewarding. And I know that “interesting” is the requirement for publication, unlike corporate where the subject has to look ”good.” Editorial photography needs to catch the eye or the viewer won’t pay attention. Of course, you have to communicate well with your subjects too if you want a great shot, and my background, personality, and age allow me to work extremely well with CEO’s and business leaders. When subjects are comfortable and know they are in good hands, you’re going to get the best shots.

.


CORPORATE



CONFIDENT, PROFESSIONAL, STRONG, APPROACHABLE, NATURAL
Executive portraits, headshots, and action shots are valuable corporate assets. Future clients base first impressions of potential partners on these images…

.


EDITORIAL



NATURAL, DYNAMIC, INTERESTING, REVEALING
I love editorial assignments! They don’t usually pay as well as corporate or advertising assignments, but I love to shoot environmental portraits…

.


ADVERTISING



DYNAMIC, ENGAGED, ENERGETIC, FUN, MEMORABLE
Trade shows, conventions, PR events, corporate philanthropic events, corporate parties, sales events, new product announcements, step-and-repeat shots…

.


EVENTS



STRONG , COMPELLING, EYE-CATCHING, NATURAL, EFFECTIVE
Since I’m a “people photographer,” most of my advertising photography centers around people instead of products. Yes, I shoot some products in the studio too…

.