Finding the setting, perfecting the lighting, and then working with subjects to get an interesting and natural shot is very rewarding. And I know that “interesting” is the requirement for publication, unlike corporate where the subject has to look ”good.” Editorial photography needs to catch the eye or the viewer won’t pay attention. Of course, you have to communicate well with your subjects too if you want a great shot, and my background, personality, and age allow me to work extremely well with CEO’s and business leaders. When subjects are comfortable and know they are in good hands, you’re going to get the best shots.